![]() ![]() I recommend going with at least 1.5” in height to ensure you have enough room for addressing and still keep. The size of a standard #10 window is 1.125” x4.5”. Most designers use the size of a standard window from an envelope to determine the size of the knockout. If you decide to print an envelope or self-mailer in full color, you can knock out an area to address the mail piece. Dark, bright, black, and fluorescent colors impede the ability of USPS equipment to read barcodes, which can result in mis-reads and postage surcharges. This allows USPS equipment to read the barcode and address block on your mail piece. The background color of your envelope should be white, neutral, or a light pastel color. Try using a #12 envelope, which is 4.75”x11” or an A-10 envelope at 6”x9.5” to give you an advantage and still mail at the letter rate of postage. By choosing an envelope that is a little different in size, you can help your mail piece stick out, which can increase your response rates. ![]() The downside is without using color or a catchy teaser line, they get lost in the pile of mail many of us receive on a daily basis. Since these are standard sizes of envelopes, they are easy to obtain and cost-effective to purchase. The 9”x12” envelope mails out at a flat rate of postage. The #10 and 6”x9” envelopes both mail out at a letter rate provided you meet all the other mailing criteria. The most common sizes used for direct mail are a #10 envelope, a 6”x9” envelope, and a 9”x12” envelope. a Marketing Mail Flat can be as high as 30.1 cents per piece, based on the mixed automated area distribution center (AADC) rate. The difference in postage for a Marketing Mail Letter vs. If your mail piece is larger, you will be mailing out at the flat rate of postage, and the placement of the address block differs from a letter-size mail piece. The maximum size of a folded self-mailer or booklet is a little smaller, at 6” x 10.5”. If you are planning on mailing out your piece at letter rates, the maximum size the envelope or oversized card can be is 6.125” x 11.5”. When picking out an envelope size or designing a self-mailer, you will need to determine if you are mailing at letter rates or flat rates of postage. On the flip side, a well-designed mailer using the right color, size, and paper can increase your open rate while also providing you with additional areas for messaging or a call to action. Choosing the wrong size, color, or paper stock can add additional postage or even disallow your mailing altogether. On the other hand, if you are mailing to millennials, you may want to use a humanist font such as Gill Sans the more modern look piques the interest of a younger generation and can increase your response rate.Įnvelopes and self-mailers can have a huge impact, both positive and negative, on a direct mail campaign. If your offer is going to an older audience, you will want use a font that is clean and easy to read Arial is an excellent choice here. ![]() The important thing to remember with fonts is choosing a font that will work with your audience. Futura is an excellent example of a Geometric font. Finally, Geometric is (not surprisingly) based on geometric shapes. Humanist includes Gill Sans and is even more modern than the previous two families. The Neo-Grotesque family is more modern and includes Helvetica and Arial, which the USPS prefers. Grotesque fonts are the oldest of the sans-serif fonts and included New Gothic and Franklin Gothic. Sans-serif fonts are broken up into four families: Grotesque, Neo-Grotesque, Humanist, and Geometric. This helps USPS equipment better read the address block of the mail piece. The difference between serif fonts and sans-serif fonts is that sans-serif fonts do not contain the little feet on the bottom on the letters. The font size needs to be eight-point or higher, and all capital letters is preferred. The USPS prefers that a sans-serif font be used when addressing mail pieces. ![]() So, let’s explore some of the most common mistakes that can have a big impact on your campaign if not rectified. It’s vital to avoid mistakes in order to have a successful direct mail campaign and keep postage costs at a minimum however, it can sometimes be daunting to stay updated on all the mail piece best practices. Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause postage costs to increase - which is never something a mailer wants to see. ![]()
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